Meet the Team

We provide a breadth of experience and approaches to align Sales and Marketing methods with their buyers' processes, dramatically improving conversion rates across the sales process and accelerating sales results.

Our Consulting Team

Ron Snyder

Ron SnyderFor the past 20+ years, Ron has run the business and worked with executives, managers and Sales and Marketing teams, enabling them to improve and align their sales and marketing methods with their buyers' processes, dramatically improving sales performance.

He works with technology-based companies providing high-value, technology-based products and services, especially software and (medical) capital equipment. These companies include industry leaders, such as HP, Cisco Siemens, Philips, Agilent Technologies, Alliance Imaging, Synopsys, Verigy and rapidly-growing companies such as NetSuite, Zeus Technology, Exodus Communications and Zonare Medical Systems.

Prior to his current role, Ron spent 11 years at Hewlett-Packard. He was consistently recognized as a top performer in sales, marketing and management roles related to computer, software and medical solutions. His responsibilities included worldwide, cross-functional marketing program management, bringing new products to market and leading sales teams. He has worked in and with both direct and channel sales teams. Before joining HP, he was a product designer and engineering project manager for computer product development.

Ron holds Bachelors and Masters Degrees in Engineering Design/Human Factors in Design from Tufts University, an MBA from Northeastern University and is certified in accelerated learning methods. He has been involved with Stanford's ReVeL Lab, which researches and implements methods for launching new ventures in a very quick and sustainable manner.

Kathleen Gogan

Kathleen has more than 20 years of experience in both executive management positions and as a consultant with enterprise hardware and software/software-as-a-service companies. She has successfully introduced high technology products to newly, emerging markets for companies such as Decisive Technology and Docent; re-energized the go-to-market strategy for established companies such as Citadon, Eloquent, and Responsys; and supported the strategy to increase the market share of well-known products through channels for companies such as BEA, Cisco, Informix, and Sun Microsystems.

Kathleen holds a bachelor of science degree in Mechanical Engineering from the University of Notre Dame and a master's degree from the J.L. Kellogg Graduate School of Management at Northwestern University.

Kathy is a speaker at entrepreneurial events and marketing conferences including the San Francisco American Marketing Association, TechCoire, Southern California Business Manager's Association, and the Silicon Valley Product Manager's Association. In her spare time, Kathy enjoys hiking, sailing, and downhill skiing.

Chris Pareja

Chris has specialized in expanding businesses’ bottom lines for more than 14 years in a variety of marketing, management and sales positions. He has led LeadGenaires, a results-driven marketing agency. Before that, he served as Vice President of Business Development at Kassner, where he generated new marketing and design projects with companies such as Intel, ACCPAC, TechVentures Network and C&C Group. 

Additionally, his diverse background and perspective proved invaluable in the development of Kassner’s Sales Integrated Marketing®. He has also served as a business development consultant; Vice President of Marketing and Sales for Flowtix-Small Business Solutions; the Director of US and Canadian Field Marketing for NAME Solutions Corp.; plus several marketing and sales positions for Cambridge Technology Partners (now part of Novell). Chris recently founded B2B Power Exchange, a lead exchange forum for business development professionals targeting mid-sized and larger companies; is a former Board Member at Business Marketing Association’s Northern California Chapter and is Co-Chair of the East Bay IT Group’s Sales & Marketing Special Interest Group. 

He has spoken on the subjects of results-oriented marketing programs and integrating marketing and sales at SDForum, EBIG, CommArt, TechVentures; been quoted in the East Bay Business Times; and appeared as a guest expert in the /place>/place>/place>/place>/place>Northern California/place> chapter of the Business Marketing Association’s Copy Magazine. He is also the author of the upcoming book: “Blueprint for Marketing and Sales Alignment.”

Joan Washburn

Joan Washburn has over 25 years experience in medical imaging. As Vice President, Sales and Marketing for CTI Molecular Imaging (PETNet Solutions), Joan built a field organization comprised of sales, market development, product development and technical support specialists to address the growing opportunity and increasing competitive nature in the Positron Emission Tomography (PET) market. Her organization was ranked #1 in the industry at addressing the growing opportunity and increasing competitive nature in the Molecular Imaging market.

Her responsibilities included building a Marketing and Product Management team responsible for the development of successful sales aids as well as information and education products that differentiated their offering and supported the growth of their customers’ business. This strategy of offering a broader range of products and services resulted in the addition of new customers, the increased volume and loyalty from existing customers as demonstrated in the following results, including 50%, 51% and 100% year over year growth in 2005, 2004 and 2003 respectively. She had $10 Million dollar P&L responsibility in 2005.

Further, she led the development and implementation of an ongoing sales training program resulting in the most successful sales force in the industry and led strategic development and implementation of web-based management software and education programs resulting in the stabilization of the price of a commodity product and an additional $2.5 Million dollars in revenue in FY04. Prior to this, she was a Regional Manager and then Director of Sales for PETNet.

Before joining PETNet, she was a Territory Manager at ADAC Laboratories. There she won the “Power of One Award” for development and presentation/training of competitive strategy and sales tools against largest competitor, Siemens Corp. In addition, she was #1 in sales in two years and a Charter Member of the President’s Club.

Jane Stone

Jane Stone has more than thirty successful years in Radiology and Radiation Therapy sales and marketing. During her tenure at GE Health Care she played a key role in developing the strategy for the oncology business from a marketing and sales perspective.

Janie joined Varian in April 1997 after 20 years in radiology and radiotherapy equipment sales. While working with Varian Sales Support, she developed the customer visit program and strategy. The customer visit program is now in its 10th year, and much of its success can be traced back to Janie's original vision. During this time she also directed radiation oncology product sales training. Janie managed the marketing relationship between Varian and GE for 6 years bringing the CT and PET/CT to the Radiotherapy market place. She was instrumental in driving the overall business and marketing programs, and helped integrate the GE products into Varian's corporate strategy. For the past 2 years, Janie has led the marketing efforts for Eclipse, Treatment Planning software. In this role she has developed strategic marketing plans, led the sales training initiatives, working very closely with other marketing teams, sales and customers to drive the Eclipse business. Her leadership and vision have been instrumental in creating a solid marketing foundation for Varian’s Treatment Planning business and their Oncological Imaging business.

Janie attended the University of Florida and GE’s Crotonville executive training. She is a graduate of the University of Chicago Graduate Business School in Strategic Marketing.

“Their strategic selling principles became a core element of our national sales organization's selling strategy that drove productivity to new levels. They were, also, very effective in helping us drive new marketing initiatives which penetrated new segments.”

- President of Siemens Ultrasound, U.S.

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