Plan to Win; Strategic Territory and Account Planning

Today, selling is more challenging than ever before; technology enables buyers to get information without your involvement and competitors can easily approach your accounts and contacts. You must have a solid plan to add value and stay engaged with your prospects and customers. A good plan will enable you to focus your time and resources to produce the best possible results.

The objective of our book is to help you improve your sales productivity by:

  • Leveraging industry trends in your industry, geography and vertical market segment
  • Growing high leverage customers
  • Penetrating new high-probability target accounts
  • Working with partners to improve results
  • Developing and implementing action plans
  • Ensuring the right level of management engagement

About the Authors

Ron Snyder

Ron SnyderRon is President of Breakthrough-Inc, a sales consultancy that enables companies to accelerate sales by improving sales effectiveness and Plan2Win Software, providing territory, account and pre-call planning applications that run in SalesForce.com. For over twenty years, Ron has helped companies improve results in competitive, high-value, complex selling environments.


Eric Doner

Eric DonerEric is the founder of Achievement Training Associates, a consulting firm that helps organizations align and leverage people and processes to improve performance. His career spans over twenty-five years of success in sales, marketing, training and development as a corporate executive, management consultant and university instructor.


What people say about our approach and book

"Very impressive integration of planning, strategy and tactics combined with execution and assessment to close the loop in pursuit of sales growth. I believe that this book provides an excellent roadmap to success for any sales person or sales manager who wants to leverage their time/value to gain maximum positive results."
     - Owen G. Foster, Senior Vice President, Marketing Resources, Rochester Midland Corp.

“In today's selling environment, it's essential to have a plan and make your sales messages timely, personal and relevant to your territory or strategic accounts customers. This book, written by two experienced sales pros, provides practical ideas that can be implemented quickly by field, phone and online sales reps and managers alike.”
     - Anneke Seley, CEO and founder, Phone Works and coauthor, Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology

"I love this book. It shows how to properly establish, organize and execute a plan that will translate into increased sales and profits. This book is a must read for any salesperson who wants to be successful. My entire sales team has learned valuable tips from this book that translated into bottom line revenue."
     - Jeff Musson, CEO, Dynamite Network Solutions Inc.

Get Plan to Win today!


“Ron and Eric show, with proven results, how sales professionals can assess and approach their selling landscape with a plan to increase their success. They explain how to implement planning in the most effective way at each stage.”

-  Mari Anne Vanella, Founder & CEO, The Vanella Group, Inc. and author of 42 Rules of Cold Calling Executives

Buyer Focused Selling (Buying 2.0) Overview

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